Blogger is Google’s free tool for creating blogs. It can be found on the web athttp://www.blogger.com. Previous versions of Blogger were heavily branded with the Blogger logo, but the latest version is flexible and unbranded so you can use it to create and promote blogs without a budget.
The main advantage to using Blogger is that Blogger is completely free, including hosting and analytics. If you choose to display ads, you share in the profits.
Getting Started With Blogger
You can use blogs for everything from updating your friends and family about your life, giving your own advice column, discussing your political views, or relating your experience in a topic of interest. You can host blogs with multiple contributors, or you can run your own solo show. You can even use Blogger to make your own podcast feeds.
Although there are fancier blog tools out there, the mixture of cost (free) and flexibility makes Blogger a fantastic option. The one note of caution is that Google has not put as much effort into maintaining Blogger as they have into building new services. That means there's a chance Blogger service could end. Historically Google has provided paths to porting content to some other platform when this happens, so chances are good you could migrate to WordPress or another platform should Google decide to end Blogger.
Setting Up Your Blog
Setting up a Blogger account takes three easy steps.
Create an account, name your blog, and choose a template. You can host multiple blogs with the same account name, so you only need to do that part once. This way you could separate your professional blog about your business from your personal blog about dogs, for instance.
Hosting Your Blog
Blogger will host your blog for free on blogspot.com.
You can use a default Blogger URL, you can use your own existing domain, or you can buy a domain through Google Domains as you set up a new blog. The advantage to using Google's hosting services is that they scale incredibly well so you won't have to worry about your blog crashing if it becomes popular.
If you need more formatting options, you could also use Google Docs to post to your Blogger blog.
Email Your Posts
You can optionally configure Blogger with a secret email address, so you can email your posts to your blog.
Blogger will let you upload pictures from your desktop and post them to your blog. Just drag and drop them from your desktop into your post as you're writing it. You can also use Google Photos to embed pictures, although as of this writing that's still labeled as "Picasa Web Albums" after the now-discontinued service Google Photos replaced.
YouTube videos can also be embedded blog posts, of course.
Blogger offers several default templates, but you can also upload your own templatefrom multiple free and premium sources.
You can add and manipulate gadgets (the Blogger equivalent of WordPress widgets) to further customize your blog.
Blogger is compatible with most social sharing, like Facebook and Pinterest, and you can automatically promote your posts on Google+.
You initially pick one of several templates for Blogger. You can switch to a new template at any point. The template controls the look and feel of your blog, as well as the links on the side.
You can also customize and create your own template, although this requires more advanced knowledge of CSS and web design. There are many sites and individuals who also offer Blogger templates free for personal use.
You can change the arrangement of most of the elements within a template by dragging and dropping. Adding new page elements is easy, and Google gives you a good selection, such as link lists, titles, banners, and even AdSense ads.
You can make money directly from your blog, by using AdSense to place ads automatically onto your blog page. The amount you earn depends on your subject matter and the popularity of your blog. Google puts a link to sign up for an AdSense account from within Blogger. You can also opt to avoid AdSense, and no ads will appear on your blog unless you put them there.
Email posting makes it easier to use mobile devices to post to your blog. You can also post pictures directly from your cell phone with related service Blogger Mobile.
Google does not currently offer a way to make voice posts directly to Blogger from your cell phone.
If you want to make blog posts, but you only want to keep a private journal or you just want your friends or family to read them, you can now choose to make your posts either private or restricted to approved readers.
Private posting was a much-needed feature in Blogger, but you can only set the posting level for the entire blog, not individual posts. If you restrict your post to certain readers, each person must have a Google account, and they must be logged in.
You can add labels to blog posts so that all of your posts about beaches, cooking, or bathtubs are properly identified. This makes it easier for viewers to find posts on specific topics, and it helps you when you want to glance back on your own posts.
The Bottom Line
If you are serious about blogging for profit, you may want to invest in your own web space and use a blogging tool that gives you more customization options and tracking information. Starting with a Blogger blog would still give you an idea if you’re able to keep up with regular blog postings or if you can attract an audience.
Blogger doesn't make a podcast friendly feed without some tweaking in Feedburner. Blogger's tools for private blogging are still very basic and do not allow for as much customization as bigger social networking blog sites, such as MySpace, LiveJournal, and Vox.
However, for the price, it’s really a very well rounded blogging tool. Blogger is an excellent place to start blogging.